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Editor's Note
Our Women Advisors Forum in New York last week prompted plenty of
discussion about the role of female financial advisors and what they can
do to further their success. From one recruiter’s take on the mistakes
female advisors most commonly make, to which social
media platforms matter most, to the need for more women
in executive roles and to what haunts successful multi-million
dollar advisors, the day was full of new thoughts on ways we can
improve as an industry. As we gear up for our next Women
Advisor Forum conferences with new thoughts and opportunities for
networking, I hope you will take the time to check out photos from our
recent Boca
Raton, Fla., and New
York events. We will be in Dallas next on May 22, followed by
Chicago on June 12. Hope to see you there!

Editor lorie.konish@sourcemedia.com
Up & Coming
Women Advisors
Forum: Dallas
Marriott Dallas City Center—May 22, 2012
Women Advisors Forum Dallas, taking place on May 22, 2012,
at the Marriott Dallas City Center, will offer a unique opportunity to
network with the most successful and influential female advisors in the
nation.
Check out these exciting sessions that you can't afford to
miss:
1. Demystifying
Decumulation—Older investors are simultaneously juggling
their recovery from the 2008 and 2009 markets with the need to transform
their retirement strategy from accumulation to decumulation. This
session will cover what advisors need to know to prepare for their
clients’ changing needs and advance their decumulation
strategies.
Joy Kirsch, Owner, Financial Planner, Kirsch &
Associates
2. Remember
the Alimony—Ninety percent of divorces are initiated by
women, and how they fare financially in the proceedings can have a
dramatic effect on the rest of their lives. In this session, financial
advisors will learn how they can better help their clients going through
a divorce, including how to obtain training or divorce certification,
build a specialty practice targeting divorcing clients and apply their
advisory skills during the divorce process.
Darlys S. Harmon-Vaught, President, Financial Solutions
For Divorce
Patte Lee, Financial Planner, MassMutual Financial
Group
3. The
Multi-Million Dollar Woman—This panel will feature female
financial advisors with multi-million dollar practices who will share
how they found their best practice methods, and the hiccups and triumphs
they faced along the way. Topics covered will include the dos and
don’ts of attracting affluent clients, perfecting the art of the
deal, maintaining a flowing pipeline of new clients and knowing when to
act on unique new opportunities.
Lynn Faust, Senior Vice President, Investments, The
Faust-Boyer Group, Raymond James & Associates
Kelly Rigas, First Vice President-Financial Advisor,
Private Client Group, RBC Wealth Management
Lora Hoff, Wealth Manager, Investment Planners Inc., IPI
Wealth Management Inc.
Click here to view the full Dallas
agenda.
Or click here for more information on upcoming conferences in Chicago,
Boston
or Southern
California.
Marie
Swift, left, president and CEO of Impact Communications Inc., and
Valentina Chtchedrine, right, vice president of strategy and experience
at Morgan Stanley Smith Barney, discuss social media strategies at the
Women Advisors Forum conference in New York in April. |

Fab 4 - Top Online Features
Five Mistakes
That Hold Female Advisors Back
The
characteristics that make women successful advisors are often stumbling
blocks for advancing their careers, recruiter Mindy Diamond told Women
Advisor Forum attendees.
Three Must-Know
YouTube Strategies for Financial Professionals
If you want
to stay on the cutting edge of online marketing, it is essential to
build a branded YouTube account, Amy Mcilwain writes.
Advisors Must
Fight For More Women in Executive Roles
The lack of
women on corporate boards and in executive suites is hampering
profitability, and advisors can do something about it, one investment
executive says.
How Does Your
(Retirement) Garden Grow?
Every day is
a new opportunity to get your financial garden going and growing for a
long-term feast, writes Michelle Matson.
Marquee Member
Lee DeLorenzo
Co-Founder and President, United Asset
Strategies
On how she got her start in the industry:
I had been a bookkeeper at a local manufacturing lighting plant from
the time I was 14 to 19. I took a short time off for secretarial school,
and my father worked for Connecticut General’s estate planning
division, and he said, ‘I want to hire you.’ So after we
negotiated salary I went to work for him. And once I started to work for
my father, [we] branched off right away into becoming certified
financial planners, stock brokers, started a pension company, and long
story short it took off.
On facing her biggest challenge:
I guess the biggest challenge for me came during this period of time
where my father moved off of Long Island 2,000 miles away to the Virgin
Islands. I had my third child and at the time we had three businesses. I
was totally beside myself with the volume of work and the new
responsibilities put on me. Suddenly I wasn’t just managing this
company. I was also supposed to be the sales person. I was also supposed
to be the executive. It was just overwhelming, and then with the three
kids it was just a really dark period in my life. It wound up that I
sold one of the companies. That was the beginning of what became one of
the solutions—to examine what the problems were, come up with some
action plans, and start to implement them. Just by taking one step after
another, you get empowered.
On advice she gives women looking to break into the
industry:
I do recommend that women try to get mentors, and that they try not
to limit themselves to just one sex. I recommend that they have both men
and women in their life. I also recommend that they also have experience
and age to split it—someone old and someone in the middle—so
they could have the best of both worlds. A man and a woman, one older
and one in that "go-go" stage. If a woman does have the experience of
having a glass ceiling and trying to get through it, a man doesn’t.
You might have two different perspectives, whereas one had all sorts of
challenges to overcome, the other one didn’t see it or feel it and
just plows through.
For more information, visit United Asset Strategies.
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